ABOUT THE BRAND

THE BACKGROUND

GROWING UP, I ALWAYS FELT OVERLOOKED AND MISUNDERSTOOD. DO I THINK I'M THE BEST AT WHAT I DO? IN MY HEART YES, BUT IN MY MIND, NO. AND NOT EVEN JUST MYSELF,I'VE BEEN AROUND PEOPLE THAT I FEEL HAVE SO MUCH POTENTIAL AND TALENT BUT NOT ENOUGH RECOGNITION. I HAVE FRIENDS THAT MAKE MUSIC, RUN THEIR BRANDS, PLAY SPORTS ETC. I KNOW THEY HAVE WHAT IT TAKES TO MAKE IT TO THE TOP BUT LIKE I SAID BEFORE, THE RECOGNITION JUST ISN'T THERE.

THE IDEA OF UNDR8TED CAME UP IN DECEMBER OF 2023 IN MY ROOM AT MY DESK. I WAS SITTING THERE THINKING "MAN, I GOTTA GET SOMETHING GOING FOR MYSELF." AND FROM THERE I GRABBED MY NOTEBOOK AND STARTED DRAWING. IDEAS WERE POURING AND POURING OUT OF MY MIND ONTO THAT PAPER AND EVENTUALLY I HAD ALL THAT I NEEDED TO GET STARTED. I WORKED AS MUCH AS I COULD TO SAVE THE MONEY FOR EVERYTHING REQUIRED TO GET THE BRAND UP AND RUNNING. I RELEASED SOME T-SHIRTS THAT WON'T EVER DROP AGAIN BUT I KNEW I COULD DO BETTER. UNFORTUNATELY FOR ME I HAD TO FACE AN UNEXPECTED CHANGE IN MY LIFE AND TOOK A LONG BREAK FROM THE BRAND.

2 TO 3 MONTHS HAD PASSED AND I REALIZED I HAD TO LOCK BACK IN AND GET BACK ON IT. I DECIDED TO DO A FULL REBRANDING AND PLAY AROUND WITH THE LOGO AND A COMPLETELY NEW GAMEPLAN. THAT COLLECTION IS SET TO RELEASE NOVEMBER OF 2024 AND I COULDN'T HAVE BEEN MORE READY AND CONFIDENT. I'VE TAKEN AND AM TAKING ALL THE STEPS TO MAKING THIS DROP PRETTY BIG AND HOPEFULLY SEE A LOT MORE PROGRESS FROM MY FIRST DROP. BUT IF THERE'S ONE THING I KNOW FOR SURE, I'M FULLY LOCKED IN TO TAKING THIS BRAND BEYOND ITS LIMITS AND HOPEFULLY BE IN STORES AND HAVE MY OWN LOCATIONS AROUND THE WORLD.

THERE ARE MANY WAYS YOU CAN SUPPORT WHETHER IT'S PURCHASING AN ITEM FROM THE WEBSITE, OR EVEN JUST DROPPING A FOLLOW ON OUR INSTAGRAM. BUT IF YOU HAVE EVER FELT UNDR8TED, YOU'VE COME TO THE RIGHT PLACE.